MER

Selected Projects

A few highlights from 14 years of problem-solving

paqua

Paqua: Cradle-to-Cradle Hydroponic Systems for Urban Food Independence

2014

Co-founded and led design for an urban agriculture startup that challenged Colombia's relationship with food production. Over three years, we designed and locally manufactured modular hydroponic systems that sold 600+ units, empowered conflict-affected women through entrepreneurship, and pioneered sustainable manufacturing in a country with limited industrial infrastructure.

Product DesignSocial EntrepreneurshipSustainable Design
Mill. Interactive commercial refrigerator

Mill: Accessible Retail Technology Through Local Manufacturing

2018

Led design and development of transparent-screen refrigerated displays that brought international marketing technology to Colombia at 70% cost reduction. Through innovative engineering and local production, we created BTL solutions adopted by major brands while contributing to early development of emerging Colombian startups.

Product InnovationBTL MarketingIndustrial Design
Kuasa New branding

KUASA: Democratic Engagement & Community-Driven Media

2022

Strategic consultant driving digital transformation for Malaysian civic engagement organization. Redesigned brand identity, developed interactive educational programs on media literacy, led groundbreaking grassroots survey reaching thousands, and created weekly news program that achieved 1.4M views in first year—demonstrating how design and content strategy can amplify democratic participation.

Democratic EngagementContent StrategyBrand Identity
Artisan Development & Cultural Preservation at Scale

Artisan Development & Cultural Preservation at Scale

ed design team supporting 400+ artisans across Antioquia region, bridging traditional Colombian crafts with contemporary markets. Developed training programs, curated national product line, and modernized institutional communications for government organization reaching communities where even the state sometimes cannot.

Design LeadershipArtisan DevelopmentCultural Preservation